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More tips to achieve breakthrough business leadership. Think: client networks (Part 2)

December 7, 2011

My last post shared obstacles to success. Avoid them to move ahead. This one shares drill-down tips to radically expand your client network. Take a moment to examine each tip to effectively achieve breakthrough business leadership:

  1. Build a personal map of relationships; go broad and shallow
  2. Select target groups and go deep
  3. Think in terms of social networks
  4. Practice activation; notice what goes viral
  5. Identify your connectors
  6. Build solutions for key groups and give them away
  7. Identify and pursue “gateway activities”
  8. Mold unique personal experience into new solution sets for target groups
  9. Focus first on traction, second on delivery
  10. Deliver amazing value; don’t hold back
  11. Identify key phrases that describe needs of your target groups and generate undeniable results
  12. Adopt a cause and lead the charge with results that matter

Put these techniques to use to cross the threshold to a new performance level. Check out my final post for growth strategies for independent firms.

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Want to achieve breakthrough business leadership? Start by avoiding the obstacles to success (Part 1)

December 5, 2011

First post in a series to help you cross the threshold to a new performance level

These are the four biggest reasons most entrepreneurs fall short of their business potential: 

  1. No experiential reference frame – never done it before
  2. No mentoring – no “how to”
  3. Fear of failure or success – don’t even try
  4. Hesitation due to not getting it right – due to hesitation, responses consistently take too long

Consider addressing the above scenarios to move to a new level of performance. It’s the prerequisite to moving ahead. Stay tuned to my next post for tips to expand your network of clients.

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Need to jumpstart your business fast? (Part 3)

December 2, 2011

The final technique I use to accelerate engagements during slow times is Bullseye Marketing.  

Bullseye marketing goes straight for the perfect outcome. Develop the ideal match for your needs by targeting the best market for your service. Cultivate the ability to focus on the desired outcome and it alone. This helps you lower your labor intensity to only those actions which will bring exactly what you are looking for – allowing you to free yourself to focus your aim on the center target to accelerate engagements.

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Need to jumpstart your business fast? (Part 2)

November 30, 2011

My last post covered one of the three techniques for accelerating engagements fast, Engineering a Mindshift.

The second tool to get things moving is to Find Clients Ready to Act.

There are always leaders ready to act. Make it your job to find them, and be found. Employ the following to grow your clients: 

  • Go through your best client list and send them each an email that says, “I have been thinking about your work and have 3 ideas for improving your business.” When you call be ready to share, but also ready to listen. Initiate engagement, then build conversation.
  • Create a special offer. For example, “I am making a special offer for my favorite clients this month. I have room for three engagements and will make you a priority if you respond to me in 7 days.”
  • Get the word out.  Identify the networkers in your life and let them know you have availability and are actively looking.
  • Conduct a referral campaign. Check in with existing clients, ask them to share your name with friends and customers.
  • Create a symposium for high-level clients. Do it all in 3 weeks: put it together, invite them and carry it out.

Use these tips to become an expert marketing tactician. Clients will follow. 

My next post wraps up my series on jumpstarting business. Check back in for my final thoughts.

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Need to jumpstart your business fast? Start with a mindshift (Part 1)

November 28, 2011

There are three techniques for accelerating engagements when I have to jumpstart my calendar: three lifesaving tools from my toolbox. It starts from within:

Engineer a Mindshift:  never underestimate the power of your mind. Your capacity to generate solutions is directly proportional to your inspired state. Get things moving:

  • Codify your value
  • Energize while focusing on specifics
  • Mastermind groups
  • Offer workshops
  • Act!

A mindshift creates momentum to surge ahead. It’s the fuel needed to drive business. Get your mindshift on, and tune into my next post for tools to realize rapid growth.

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Create opportunity in any market with special offers and surges

November 23, 2011

Looking to pump up your client list? Create special offers and surges to create opportunities that turn into engagements. Below are 4 tips to get the ball rolling: 

  1. Define a time span: start with a launch and end with a deadline.
  2. Use an anchor: connect the surge to a real event such as a holiday, a news event, or a once-in-a-lifetime opportunity.
  3. Deliver bundles of value: multiple ways for your clients to get the results they yearn for.
  4. Progressive calls to action: make it clear what the client can do to get access to the goodies, leading them down a path of greater and greater value. Examples include — join this free tele-seminar, buy this book, enroll in this seminar.

Try this approach to create dramatic new value for new or existing clients and grow your business.

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Master the basics to build and expand your list of clients

November 21, 2011

Small things done consistently in strategic places create major impact. Master the basics – get ripped! 

  1. Know your value – what you provide
  2. Know your target market – who you provide it to
  3. Build your core – create a body of work
  4. Convey your power – make it tangible and actionable
  5. Become a force that attracts the serious and committed

Follow these basics to build your brand to become an expert in the market place. Master your presence for phenomenal results.