Launching a Major Marketing Campaign – Part 3

October 31, 2011

What are the essential elements of a major marketing campaign?

It’s essential to learn what form of media fits your audience. Understand the people that you’re going after. Find out what your audience responds to. Do they open emails? prefer phone calls? Snail mail? Open your newsletter? 

Do this by checking in to find out what works, and what doesn’t work.

Every media’s purpose is to generate face-to-face interaction. That’s where the action is. It’s the goal, to get you to the highest value, lowest labor intensity activity to share air and help them improve their situation. 

My next post wraps up my series on launching an effective marketing campaign. Check back in for my final thoughts.

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