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How Many Goals are You Working On?

May 23, 2011

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Franklin Covey did research among 1000s of teams and discovered the Law of Diminishing Returns in effect when it comes to the number of strategic objectives pursued. It’s a great find. Use it to move your business to another level.

If a team has 2-3 primary objectives, they are likely to achieve 2-3.
If they have 3-10, they are likely to achieve 1 or 2.
If they have 11+, they are likely to achieve none.

How’s that for brass tacks? So, how many strategic objectives do you have for your business?

As a marketing piece for their class on execution, they produced a really great video. It’s worth 17 minutes of your time because it lays out exactly what it takes to succeed in execution. I highly recommend it. It changed my approach completely. To learn more about their program, visit them on the web.

One comment

  1. Thank you very much, Seth. This is a brilliant, straightforward system for selecting a short list of most important goals, and, more significantly, being in effective action and achieving those goals in the midst of the day-to-day “whirlwind”. I believe one of the greatest outcomes an executive coach can provide is guiding the client into the habit of timely follow through on stated intentions and promises.



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