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Build and Maintain Your Pipeline

March 12, 2010

Your pipeline is the channel of clients you have coming your way. First, set your intention to create and maintain a regular influx of new work. Then, put in place a consistent effort. This often means scheduling marketing activity in parallel with delivering work so that your outreach does not flag or cease when you are busy. This will curtail and eventually cease the infamous feast or famine cycle.

How do you create a pipeline? You reach out to new work even as you are fulfilling existing contracts until you have more than you can service. This will allow you to (a) raise your prices, (b) discard work that is at the bottom of your preference, and (c) ensure steady income in the future. Your commitment and intention is a prerequisite and many people don’t even attempt it. There is nothing like a full pipeline to ease anxiety and free creativity.

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