Pat Lynch, World-class Consultant, InterviewedMarch 9, 2010
In this interview I speak to Pat Lynch, a world-class consultant and inductee into Alan Weiss’s Million Dollar Consultant® Hall of Fame. Like me, Pat is a Master Mentor, providing business guidance to other consultants.
Dr. Pat Lynch helps clients optimize business results by aligning people, programs, and processes with organizational goals. She is president of Business Alignment Strategies, Inc., a management consulting firm in Long Beach, California.
In this conversation Pat talks about
- The importance of whole system review
- Changing from content to process as a consulting approach
- Creating marketing gravity
- Qualitative research for marketing