ReusabilityJanuary 19, 2010
When you write a blog, consider making a book from the posts.
When you give a workshop, consider writing a white paper from the agenda.
When you speak to a group, consider recording and selling it as an MP3.
If you’ve got real value to share, put it out in as many forms as you can. Everyone has a different preference when it comes to digesting content. Make sure you are serving a wide variety of tastes.