Three Ways to Reach ClientsDecember 15, 2009
1. Call a special meeting to address their concerns. Once you know what’s on their mind, call them up and tell them you have been thinking about it and would like to share your thinking in the hopes that it will benefit them.
2. Bring in your most valuable players to contribute to a challenge they are facing. Comb your rolodex for experts who can add value – get them together with your client – go out of your way to bring in people who can make a difference. And, of course, let it be known this is something you provide them because they are special clients of yours.
3. Stage a concentrated series of highly visible activities. In a very short period of time, appear to be everywhere at once. Contact your clients during this campaign and ask them for input and participation. Draw their attention to your efforts and include them wherever possible.