Three Reasons To Serve Only Clients for Whom You Generate BIG Value.December 8, 2009
1. By focusing on your biggest impact engagements, you groom your effectiveness. Your growing edge comes where the highest returns are found. By limiting your service to situations where you have the greatest impact, you position yourself for your most valuable growth.
2. Limiting your work to those areas where you can greatest possible worth, you raise your own worth. As your value climbs, so does your merit, caliber, and self-esteem, making possible an your even greater contribution.
3. The larger the value you generate, the more you can charge. This frees your time for strategic reflection, which in turn allows you to focus more and more of your life on that which you care most about. There is no greater reward!