Build a Consistent Presence to Create Reliability and TrustDecember 4, 2009
Clients want to know they can depend on you. The speed with which you return phone calls and email is an intuitive indicator that creates satisfaction. It’s the same with regular communication. I write my blog posts in batches and schedule them to appear daily in the morning, EST. This ensures my readers get something valuable every day.
I don’t worry about bombarding people for three reasons: (1) I consistently provide techniques people can put to use and get good results; i.e., the value is high, (2) Only people who subscribe to my blog or visit it regularly read these posts, so they are self-selected, and (3) I rely on daily posts myself from my favorite authors to inspire and direct my efforts, so I know how important daily contact can be.
My FreelanceFortune.com newsletter comes out twice a month (you can subscribe here). Blog posts are daily on weekdays. They’re all free. I keep the quality high, and the marketing aimed at concrete value. My clients appreciate that – they tell me so. How can you reach out regularly to the people who depend on you?