Three Ways to Multiply Your MarketingNovember 20, 2009
1. Create a team of advocates. Bring together your most avid supporters, your evangelists, and build them into a community. When you convene, share how best to talk to others about what you do. Ask them what they would say if someone asked. Help them get it right.
2. Adapt and integrate your ideas with multiple contexts. Turn speeches into articles and articles into blog posts and blog posts into tweets. Repurpose them all, applying them to different circumstances. Reuse, recycle, repurpose.
3. Make it easy for allies to tell others. Have your materials in easy access. Make your website url easy to remember. Put up tools and templates that people can download. Provide business cards, white papers, links to videos and audio files, anything that will help others explain your ideas and what you do with least effort.