Seth Godin, Idea MerchantOctober 31, 2009
If you want your radical, innovative ideas to catch on, you must watch this. This other guy named Seth shares his history of best sellers and how he made each happen. This is grounded in his extensive, practical experience. It’s not just about books. 18 minutes well worth your time. He lays out the evolution of his process and there are treasures all along the way.