Techniques to successfully engage CEOs and Executive Directors (Part 5)

My last posts shared four of the five techniques to successfully engage executive clients: Preparation, Meeting Executives,  Engaging Executives and Negotiating Value-Based Fees.

Step 5 is the final technique. It is Relationship Development. There are seven tactics for optimum growth. They include:

1. Make it personal – never a group
2. Send emails: individuals en masse
3. Pick up the phone
4. Make office appointments
5. Send gifts and thoughtful pieces
6. Drop by for conversations
7. Initiate events of mutual benefit – for example, treat them to a meal or drinks to discuss issues they are facing and how you can help them.

This concludes my series on tips to successfully engage executive clients. I hope you find it helpful in growing your practice. Looking for additional resources? Visit my site for audio interviews, my mentor program and more: www.visionaryleadership.com